Biographical Information

Articles for Steve Nathans-Kelly

Presenting the 2024 Streaming Media 100

Here we reveal the 2024 Streaming Media 100, our list of the top 100 companies in the streaming universe outside of Europe. This list complements the Streaming Media Europe 51, which recognizes Europe's key streaming innovators, exemplars, and disruptors.

The 2024 Streaming Media Readers' Choice Awards Finalists

More than 1,200 readers voted in 17 categories. We'll announce the winners in the November/December issue of Streaming Media, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

Eluvio CEO Michelle Munson Talks Latest Content Fabric Release with New AI and Security Features

In a post-IBC interview, Eluvio Co-Founder and CEO Michelle Munson and I discuss the Content Fabric's next-gen Casablanca release and the transformative impact of the Content Fabric technology on the media and entertainment industry and premium video on demand.

Bundle or Bust? Benefits of Bundling Streaming Services in a Crowded Content Market

How can bundling or aggregating their offerings help streaming services contend with the myriad challenges of today's saturated streaming content market, from improving recommendations to user acquisition, content consumption, performance, marketing efficiencies, and confronting the seasonality of certain types of content? Plex Head of Partner Management Josh Rosenblatt, Fubo EVP/Head of Marketing Yale Wang, and industry analysts Paul Erickson and Jon Giegengack discuss the potential benefits, pitfalls, and strategic intricacies of the bundling boom in this clip from Streaming Media Connect 2024. 

Why Advertisers Like Contextual Targeting

One of the arguments in favor of contextual advertising is that it makes it easier to match the tone and sentiment of the content it accompanies instead of thoughtlessly throwing an ad for a dating app into the middle of a tragic news report. What are its other advantages that draw advertisers to it? How does the current state of contextual ads deliver on its promise and where does it fall short? TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, and Advertiser Perceptions' Erin Firneno discuss in this clip from Streaming Media Connect 2024.

What Is Contextual Advertising and How Is it Changing TV?

"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.

IBC 2024: Better Content Curation Through Conversation with Imaginario AI

One AI-driven solution that stood out at IBC 2024 as particularly smart and creative comes from a London-based company called Imaginario AI. I met with CEO and Co-Founder Jose M. Puga and got an up-close look at a content indexing and curation tool that uses multimodal AI models to "make video content searchable like text." Imaginario AI made a big enough splash at IBC this year to take home 1st prize in the "Manage" category of the IABM's BaM awards.

IBC 2024: The Future of Content Viewing

Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Aguete. With the M & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, "everyone knows you can't make money just from subs anymore."

IBC 2024: Capturing Customers in a Crowded Streaming Marketplace

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.

IBC 2024: 5G and Live Sports Contribution

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. While 5G and prop bets remain a well-matched pair, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling live sports streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

Vote in the 2024 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2024, we've got 17 categories. The polls are open! Let the voting begin!

IMAX's Vikram Arumilli and ESHAP's Evan Shapiro Talk Optimizing Streaming Content Delivery and User Experiences

In this fireside chat at Streaming Media Connect 2024, Media Universe Cartographer Evan Shapiro, spoke with IMAX SVP and GM Vikram Arumilli about IMAX's transition from a traditionally consumer-facing brand known for high-end cinematic experiences to a brand that also focuses on in-home and on-device entertainment.

How to Elevate the Quality of Your Video Stream With AJA HELO Plus

With such a broad range of streaming content at our fingertips, delivering a standout stream requires attention to quality, latency, and so much more. AJA director of product management Paul Turner reveals the secrets to using AJA's HELO Plus H.264 streamer/recorder to deliver live streams and recordings that impress and engage.

Cue the Sunset: The Rise and Fall of Reality TV

Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.

The Netflix Culture Memo and Diversity in the Digital Age

Praised at the time for focusing on "values and performance over rules and controls," Netflix's initial 2009 "Culture Memo" had a sizeable impact on the streaming behemoth's internal culture and across the industry as well, but it had some significant blind spots, virtually ignoring diversity and inclusion through multiple iterations over its first decade, as former Netflix Global Education Manager Lori Greene recounts in this clip from Streaming Media NYC. Weber Shandwick Chief DEI Officer Judith Harrison affirms that the Netflix Culture Memo's glaring omissions reflect a broader myopia across the media and entertainment industry, where notions of "cultural fit" that drive employment decisions rarely account for what a candidate might add to the culture of an organization. Greene, Harrison, and McCann DEI Chief Singleton Beato discuss these and other issues surrounding what the FCC defined in 2004 as "Diversity and Communications in the Digital Age" and our progress toward equity or lack thereof.

What DEI Means in the Streaming Industry

One essential step toward bringing diversity, equity, and inclusion (DEI) to a new level in streaming, when it comes not just to opportunity but to transforming workplace culture, hiring, promotion, conditions, and compensation, is defining terms. This, in turn, means reaching a better understanding of what DEI means and whose job it is to recognize disparities and work to remedy them. (Spoiler alert: It's everyone's.) In this candid and revealing clip from Streaming Media NYC, two Global Chief DEI Officers—McCann Worldgroup's Singleton Beato and Weber Shandwick's Judith Harrison—along with ThinqShift Talent Champion Jennifer Randolph and LPG edu CEO Lori Greene discuss what DEI means today and how a deeper understanding of it can provide a working blueprint for action.

Are FAST Bets Paying Off for Independent Streamers?

Now that FAST (free ad-supported streaming television) has arguably moved past the "landgrab for distribution" phase and matured well beyond its initial preponderance of legacy content, are independent streamers' investments in FAST proving worthwhile? Execs from Crackle, Tastemade, and DangerTV—all members of the Independent Streaming Alliance (ISA)—discuss the challenges overcome and the challenges ahead in this discussion with Streaming Made Easy's Marion Ranchet at Streaming Media NYC.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Securing Streams: What Are We Trying to Protect?

Few streaming stakeholders, from entertainment to enterprise, would deny that stream security and anti-piracy matter, but what are we really protecting when we apply DRM or other methods to curb the inappropriate appropriations of streaming content? Are we protecting user experiences? Profitability? Proprietary content? An international panel of industry experts from Synamedia, EZDRM, Vindral, United Cloud, and Help Me Stream weigh in on this critical question in this clip from Streaming Media NYC 2024.

How DAZN Monetizes Premium Live Sports Streams

Even as a leading global disruptor in premium sports rights acquisition and content delivery, DAZN must contend with the practical realities of serving customers in a broader sports streaming marketplace, and advertising and monetization strategy is inevitably more complicated than placing 15s and 30s and positioning branded integrations and the like, says DAZN Global CRO and President USA Walker Jacobs. Customization, fanbase-building, and more factor into the monetization equation, as Jacobs tells Reality Software's Nadine Krefetz in this candid fireside chat from Streaming Media NYC 2024.

Are Streaming Workflows Going 100% Cloud?

Cloud streaming workflows and infrastructure seemed like the wave of the future 5 years ago, due to the rapid growth of cloud technology, their evident advantages in scalability, and economies of scale, and accelerated adoption during the height of the pandemic. Today, streaming's cloudward progression seems like all but a foregone conclusion-though opinions vary on whether that hypothesis holds for certain live and VOD workflows, as well as productions with essential on-prem components-as this discussion involving key cloud practitioners from Endeavor Streaming, Grabyo, TMT Insights, and LiveX at Streaming Media NYC reveals.

PepsiCo’s Take on the Future of CTV Advertising

Looking ahead to the future of CTV, PepsiCo Head of Media Strategy & Investment Katie Haniffy sees shoppable advertising, investing more in live events on streaming platforms, and maintaining cultural relevance as key elements of new initiatives to leverage the emerging possibilities of CTV advertising and build fan bases, as she explains in this clip from her fireside chat with OMD U.S. Head of Video Investment & Activation Suzanne Irving at Streaming Media NYC.

Data, Personalization, and Practical Magic

Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.

Streaming Media's Trendsetting Products and Services of 2024

A detailed guide to Streaming Media's Trendsetting Products and Services of 2024.

SMNYC Sneak Preview: Keynote: Microsoft and Fremantle Beat the BUZZR with Gamified FAST

On Tuesday, May 21, Microsoft CTO Andy Beach and Fremantle SVP, Global FAST Channels Laura Florence will present Streaming Media NYC's opening keynote. They will discuss the new Beat the BUZZR platform, how it gamifies FAST and capitalizes TV, the collaboration that brought it about, and the AI under the hood.

NAB 2024: Assessing the AI Revolution in Entertainment

The signal-to-noise ratio in today's relentless AI buzz is far from optimal—particularly at NAB 2024, where the Everything AI vibe was off the chart from the moment the show began—but one session that cut through the noise and swapped hype for refreshing insight and candor was titled The AI Revolution in Entertainment: One Year On…

Bitmovin Live Encoder-Akamai Connected Cloud Integration Promises Lower Egress Costs and OpEx Reductions up to 90%

On March 27, Bitmovin announced the availability of its Live Encoder running on Akamai Connected Cloud, promising increased efficiencies for large-scale streams and substantial reductions in data transfer out (DTO) costs that may translate to as much as 90 percent lowered operation costs overall. 

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Streaming Media NYC Sneak Preview: Pain in the Apps with NBCU, Hearst, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Hub Entertainment Research Principal Jon Giegengack will moderate an all-star panel on streaming app design and the challenges of delivering smooth, satisfying, and consistent user experiences across a range of platforms. Confirmed panelists include NBCUniversal Director, Creative Products Shannon McKenzie and Hearst Television SVP, Streaming Services Andrew Fitzgerald. 

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Monetizing FAST and OTT with Metadata and User Data

Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.

The State of FAST Markets: Europe vs. US

It's well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAP's Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.

Is Producing Original Content Table Stakes for FAST Brands?

In the absence of subscription revenue that underwrites SVOD services, what's the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP's Evan Shapiro, TasteMade's Evan Bregman, and Chicken Soup for the Soul's Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.

Dances with Wolves

Most of those following the Hollywood strikes of 2023 found reason to cheer on Nov. 8 when SAG-AFTRA and AMPTP reached a tentative agreement that reportedly resolved the AI-related disputes that largely motivated the strike (alongside the impasse over stream­ing residuals). But that resolution came with a significant compromise.

The 2023 Streaming Media Readers' Choice Awards

The readers have spoken! Here we present North America's top tech solutions of 2023, as chosen by the readers of Streaming Media.

HEVC vs. H.264: Bandwidth and Cost Savings

The case for moving from ubiquitous older video codecs like H.264 to newer codecs like AV1 or HEVC (H.265) is typically expressed in terms of encoding efficiency that translates to bandwidth and cost savings. For major content companies like Warner Bros. Discovery that have adopted H.265, how much has their experience borne out that hypothesis?

The State of FAST: Around the Horn with Fubo, Estrella Media, and HARTBEAT

With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST's self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?

What Your Codec Will Cost You: Robert J.L. Moore Talks Avanci Video Codec Patent Pool Launch

What is the new Avanci Video codec patent pool, who is involved with it, what codecs does it cover, and what does it mean for OTTs and other streaming content companies in terms of paying for codec usage going forward? Should the streaming industry be bracing for a sea change when it comes to codec royalties? In this interview with Streaming Learning Center's Jan Ozer and Robert J L Moore, IP attorney, they discuss these implications and more based on what we know so far.

The 2023 Streaming Media 100: The Top 100 Companies in the Streaming Media Universe

The Streaming Media 100 is back—welcome once again to Streaming Media's annual list that foregrounds the industry's most innovative and influential technology suppliers, service providers, platforms, and media and content companies, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their contribution to the expansion and maturation of the streaming media universe.

Amazon Prime Adds Ad-Supported: Not Too Late for Tiers

September 22 brought the unsurprising news that Amazon will soon join Netflix, Disney+, and Max by adding an ad-supported subscription tier for viewing its premium content in the U.S., the U.K., Germany, and Canada. Prime being Prime, it's slightly inverting the approach its fellow top-tier titans have taken. Instead of offering a reduced subscription price for those budget-conscious viewers who are willing to suffer through a few ads in their premium shows, Amazon is making the ad tier the default and tacking on $2.99 to its ad-free tier.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

Vote in the 2023 Streaming Media Readers' Choice Awards

Voting HAS BEEN EXTENDED until September 30 in 18 categories. Cast your vote today!

Following Q2 Earnings Report Netflix Facing Uphill Climb for Building Ad Revenue

Jason Fairchild, CEO of growth marketing CTV ad platform tvScientific, weighs in on the Netflix Q2 earnings report and the challenges the premium OTT platform faces in growing ad revenue in the near- and long-term

Synthetic Scabs Are Awful: Netflix, AI, and the M&E Industry's Ongoing Labor Struggle

Somehow, greenlighting "Joan Is Awful" has made Netflix look oddly actor strike-sympatico, via its winking endorsement of a show that warns against a writer-less, actor-less "profits without people" media and entertainment future from whose realization they stand to benefit.

Stars, Strikes, Streaming, and a Reckoning on Rock-Bottom Residuals

Largely at issue in the first simultaneous WGA and SAG-AFTRA strikes in 60+ years are legacy residual rates in expired contracts that no longer reflect either the prevalence of streaming or the profit it brings to studios.

Challenges of Flipping Live Content to VOD Delivery

Most live-streamed productions are almost entirely focused delivering a great stream to a live audience, but if you're not thinking about the flip to VOD when you're live, many producers would argue that it's one of the first things you should be thinking when the live show ends.

Max, Netflix, Off-Licensing, and The Real World

Perhaps the most surprising HBO outplacement news came just at this writing in late June, when WBD revealed that it was "in talks" to license the five-season HBO comedy series Insecure and other DFA'd HBO titles to Netflix, the first time HBO has ever let a tier-one original content competitor get its hands on HBO content. Like selling ads and staggered season releases for Netflix, for HBO, cutting such a deal with a premium rival was internally frowned-upon if not strictly verboten until recently.

Streaming Sustainability and Imaginary Bridges in the Cloud

Only time will tell how successful new sustainability reporting standards ESRS E1 (European) and the SEC (US) mandate will be in the near-term in curbing greenwashing and improving sustainability requirements and adherence in the streaming industry, or how much of the long-term their failure might costs us.

Streaming Media’s Trendsetting Products and Services of 2023

A detailed guide to Streaming Media's Trendsetting Products and Services of 2023.

What Else Did We Get Wrong?

Based on what I'm hearing from a wide array of streaming producers, the heightened demand for streaming live events that we expected to be a natural outcome of its COVID-era ascendancy is either evaporating or simply hasn't materialized.

Scale Matters: How to Deliver Five-Nines Streams to Global Live Audiences

Any streaming workflow is only as strong as its weakest (or least-tested) link. The more massive the stream, unfortunately, the larg­er the opportunity and the smaller the margin for error. So, what do the experts say about the architectural demands and challenges of main­taining five-nines uptime and broadcast quality when the stakes are too high to let either suf­fer? And what solutions do they recommend?

NAB 2023: BirdDog Talks X120 NDI|HX3 PTZ Camera

BirdDog CEO & Co-Founder Dan Miall joins Streaming Media's Shawn Lam in the BirdDog booth at NAB 2023 to discuss the BirdDog X120, a new NDI|HX3 20X PTZ cam billed as "the world's first Wi-Fi production PTZ" that lists for $995.

NAB 2023: Datavideo Talks iCast 10 All-in-One Streaming Switcher

Datavideo's John Devries and Streaming Media's Shawn Lam discuss the iCAST 10 NDI, an NDI-based switcher in this interview from the Datavideo booth at NAB 2023.

NAB 2023: Atomos Talks NDI and Shogun Connect

Atomos Senior VP Product Paul Scurrell discusses new developments at Atomos including NDI support and the Atomos Shodun Connect in this interview with Streaming Media contributing editor Shawn Lam in the Atomos booth at NAB 2023.

NAB 2023: Magewell Talks USB Fusion

MVD Director of Product Development Ryan Brenneman discusses the USB Fusion multi-input USB video capture device with integrated source switching and layout control switcher with Streaming Media's Shawn Lam in this interview from the Magewell booth at NAB 2023.

NAB 2023: vMix's Tim Vandenberg Talks NVIDIA GPU Unlocking, SRT, and vMix 26

vMix Operations Manager Tim Vandenberg and Streaming Media's Shawn Lam discuss multistream encoding via GPU unlocking, SRT output, new mix effects and more in vMix 26 and more in the vMix booth at NAB 2023.

NAB 2023: AJA's Bryce Button Talks OpenGear Dante Integration and Bridge Live

AJA Director of Product Marketing Bryce Button and Streaming Media's Shawn Lam discuss the integration of AJA's OpenGear cards with Dante Audinate and the Dante A/V network and other news from AJA in this interview from NAB 2023.

Talking the Future of FAST at NAB 2023

A session on The Business of FAST: The Challenges in Monetization, Market Saturation and Viewer Engagement in the Streaming Summit at NAB 2023 brought together panelists from Brightcove, Gusto TV, Plex, Samsung TV Plus, SlingTV, and Vevo to discuss the surging FAST segment of the streaming market and strategic approaches to maximizing revenues and enhancing discoverability and personalization as more viewers tune in and new channels increasingly glut the market.

Let a Good Chatbot Answer That Question

If the recoiling-in-fear "Is AI coming for our jobs?" question is premature, it's also far from the most interesting topic these experiments raise. Rather, it's how can we get better answers by asking better questions?

What Is an AI CEO? Ask Mobeon's Mark Alamares, Who Just Hired One

Mark Alamares of Mobeon, one of the streaming and virtual production industry's most innovative media companies, is stepping aside as CEO and handing the company's operational and strategic planning reins to Chingiss Tron, a virtual executive who may be the streaming industry's first AI CEO. In this interview with Streaming Media editor Steve Nathans-Kelly, Mark (who will stay on Mobeon's COO) explains what having an AI CEO is all about, and why he believes other media companies will see the strategic and operational benefits and follow Mobeon down this path in the years to come.

Advertising, Bundling, and the Future of Premium Streaming

With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a "Great Rebundling" afoot, as so many pundits have claimed over the last 6 months?

Predicting a FAST-Approaching Future

In the last month of 2022, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and posted them. Of course, the very nature of making predictions is sharing information you don't really have and guessing at a future you can't possibly see.

Supply Chain Barriers to Streaming's Great Rebundling

Is a Great Rebundling upon us, with all-encompassing über bundles of once-disparate streaming services with cable-high price tags soon to engulf the OTT world? If so, the biggest barrier might not be cost or lack of choice. According to Ateliere CEO Dan Goman, the content companies involved lack the infrastructure or head count to pull it off.

Where and When to Look

When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, and at Streaming Media, we try to direct your gaze to the right places.

Roundup: Streaming Industry Predictions for 2023

Predictions gathered here from industry experts and analysts for the streaming industry 2023 in five categories: Monetization, AVOD, Hybrid, and FAST; CTV and OTT; Rights, Piracy, Security, and Privacy; Expansion and Contraction; Gaming and Esports; Content Delivery; and "2023 Will Be The Year Of..."

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

The 2022 Streaming Media Readers' Choice Awards

The readers have spoken! Here are the top technical solutions of 2022, as determined by none other than the readers of Streaming Media.

As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

A View from the Top with Qwilt CRO Jesper Knutsson

Streaming Media VP & Editor-in-Chief interviews Qwilt CRO Jesper Knutsson

Q&A: Brightcove CEO Marc DeBevoise

The new Brightcove CEO talks about helping enterprises act like media companies.

The Envelope, Please?

What lies ahead for Netflix in the ad-tier/hybrid era?

The 2022 Streaming Media 50: The 50 Tech Companies That Matter Most in Online Video

Welcome to the 2022 Streaming Media 50, our annual list that foregrounds the industry's most innovative and influential technology suppliers, service providers, and platforms, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their commitment to serve the customer and advance the industry. It's the fifth year we've capped the list at 50 companies.

Nominate Now for the 2022 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the year's biggest innovation? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Submit Your Nominations Now for the 2022 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.

Why Niche OTT Services Have Key Advantages With Specialized Audiences

Niche OTT streaming services are game-changers for minority audiences such as Black and LGBTQ populations by offering community-building year-round programming that uplifts and celebrates underrepresented lives

Lightcast's Andreas Kisslinger Talks Innovative OTT Monetization Strategies

Lightcast CEO Andreas Kisslinger explains how OTT publishers can pursue "beyond the beaten path" strategies for boosting ROI and how Lightcast can help in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

Interpret's Brett Sappington Talks Media and Entertainment Fragmentation

While the pandemic era has brought a substantial uptick in media consumption, and tremendous growth in streaming, the overall mix has shifted, according to Interpret's Brett Sappington, whose survey findings show fragmentation both in streaming service options and the types of entertainment--gaming, short-form content--coming to the fore, in this interview with Tim Siglin at Streaming Media East 2022.

Roku's Jessica Masters Talks Cord-Cutters and OTT Monetization Trends

Are cord-cutting and FAST driving OTT growth in 2022? Roku US Head of Verticals Jessica Masters discusses OTT monetization and emerging viewership and adoption trends in OTT in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

Brightcove's Yuriy Reznik Talks 2022 Emmys and Context-Aware Recording

Brightcove VP of Research discusses the benefits of Brightcove's context-aware encoding and how the renditions it provides differ from the content-aware encoding provided by other vendors in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of Streaming

id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to Parliament--in this interview from Streaming Media East 2022.

When the Levee Breaks: The Origin of On-Demand Content

Herbert Morrison's stunning narration of the Hindenburg disaster marked the first time recorded audio was ever broadcast as breaking news. The indelible words "Oh, the humanity!" remind us that it's the content—not whether it's live or on-demand—that makes the difference.

Streaming Video Alliance's Jason Thibeault Talks State of the SVA

Streaming Video Alliance's Jason Thibeault and Streaming Media's Tim Siglin discuss the maturation of the streaming industry, the Greening of Streaming, Women in Streaming Media, and the growth of the SVA over the last 2 years in this interview from Streaming Media East 2022.

Red5 Pro's Chris Allen Talks Real-Time Streaming

Red5 Pro CEO Chris Allen discusses the growing market for ultra-low latency, interactive streaming in applications like auctions, betting, and video conferencing and a multi-cloud approach to delivering it in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

kweliTV's DeShuna Spencer Talks Celebrating Global Black Stories

kweliTV Founder DeShuna Spencer discusses how the OTT channel curates affirming stories for the global African diaspora rather than focusing on Black trauma like more mainstream services in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

LiveU's Mike Savello Talks Going Mobile with Hybrid, REMI, and Cloud Workflows

LiveU VP of Sales discusses how LiveU is enabling the evolving trend toward multicam mobile, REMI, and cloud production using bonding-based workflows in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

EZDRM's Olga Kornienko Talks Benefits of Multi-Cloud DRM

EZDRM COO and Co-Founder Olga Kornienko discusses the value of DRM for large-scale live events and the fail-safe benefits of a multi-cloud DRM-as-a-service approach in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

Panopto's Chris Knowlton Talks the Value of VOD Content Searchability

Panopto Chief Evangelist Chris Knowlton discusses the advantages of making searchable training content available on-demand to reinforce what students learn in a live presentation in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

Vimond's Megan Wagoner Talks Acceleration of Cloud Broadcasting

Megan Wagoner of Norway-based OTT Video CMS provider Vimond discusses the current state of cloud broadcasting and how the pandemic has accelerated migration to the cloud in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

Bulldog DM's John Petrocelli Talks Post-Pandemic Streaming at Scale

Streaming Media's Tim Siglin and Bulldog DM's John Petrocelli discuss how tentpole live streaming events have changed over the last three years for the streaming pros who deliver them, the audiences that engage with them, and the brands that invest in them in this interview from Streaming Media East 2022.

CNN's Ben Ratner Talks Cloud and REMI Production at Streaming Media East 2022

Streaming Media Contributing Editor Tim Siglin and CNN Operations Manager discuss the persisting benefits of cloud and hybrid production as practiced at CNN in this interview from Streaming Media East 2022.

The Future of OTT is Now at Streaming Media East 2022

To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.

Scale Up to the Future of Live Streaming at Streaming Media East 2022

To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.

Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes

Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.

OTT Beyond Borders: Reaching Global Audiences

Expanding into new territories is fraught, but experts from Disney, DistroTV, and BritBox have found a way. Here are their insights into what OTT platforms need to do to make it work.

How to Build Enhanced Sports and Esports Streaming Experiences

Even as fans return to the stands, savvy sports streamers realize that home viewers want more than just a game feed and player stats. FOX Sports, Cheesehead TV, and the Fan-Controlled Football League are pushing the envelope.

The Road to Wellville

The familiar flow of event work was upended when COVID-19 restrictions brought in-person production to a screeching halt and virtually everything went virtual. Mutually recognized production standards were among the first things to go. 

Adventures in Remote Production

In the time of COVID-19, remote production has become a necessity. Here's a look at how four live streaming operations have dealt with the changes

Streaming Media West Connect is This Week

We've got speakers from Netflix, HBO Max, Disney+, Hulu, Comcast, and more talking about all things OTT and streaming video next week. Registration is free! Read on to find out more.

NewTek Debuts Top-of-the-Line TriCaster 2 Elite Featuring Live Call Connect

NewTek's new flagship system is tailor-made for remote and hybrid production with multiplatform video conferencing system integration and multisource support for up to 9 simultaneous remote calls.

Announcing Robert Reinhardt's FFmpeg Workshops at Streaming Media East Connect

Robert Reinhardt will be presenting two in-depth FFmpeg workshops--the first for novice and the second for advanced users-May 27 & 29 at Streaming Media East Connect 2020.

Announcing Jan Ozer Encoding Workshops at Streaming Media East Connect

Jan Ozer will be presenting two in-depth workshops on encoding for streaming and on-demand video, the first for novices and the second for advanced users, May 26-27 at Streaming Media East Connect 2020.

Game On! With Traditional Live Sports on Hiatus, Will Esports Fill the Void?

The current spike in organized, competitive online gaming--driven in part by social changes brought on by COVID-19--lands on top of a widely reported 2019 esports boom, and already-high expectations for 2020 growth.

The 2020 Streaming Media Producer 25

The second annual StreamingMediaProducer 25 is here! We chose the most innovative companies that enabled, enhanced, and streamlined the workflows of live video producers—particularly those who need the mobility, agility, and versatility to deliver great work, regardless of the venue or production conditions.

Quarantine Covers: Making Music During Lockdown

Filmmaker and musician Bill Grant describes how he and former bandmates and friends are collaborating across social distance to create mosaic music videos he calls "Quarantine Covers."

Interview: PreK-12 Distance Learning During the COVID-19 Shutdown

Christ Episcopal School Director of Technology Bob Krieger discusses distance learning measures for early childhood to high school students implemented since the school shut down in mid-March in response to the spread of COVID-19.

How Legacy Church Launched Streaming Services in the COVID-19 Crisis

How does a church with no in-house streaming gear or on-staff expertise deliver live-switched, streamed services to hundreds of socially distanced parishioners on four days' notice? Legacy Church's Jeff Leach and Apache Rental Group's Zak Holley explain how they did it in this interview with Streaming Media's Steve Nathans-Kelly.

Survey: Conference, SMB, Media Events Going Virtual Amid COVID-19 Pandemic

91% of our respondents said they are planning to put on one or more virtual events in the next 6 months, and 59% plan one in the next 30 days. Those are just two of the eye-opening findings in Streaming Media's virtual events survey.

Broadcast Pix Unveils Entry-Level Integrated Streaming System

StreamingPix offers $6,499 capture-to-delivery integrated solution for worship, education, meetings, events, and more.

LiveU Publishes 'State of Live' Report on Streaming During the Pandemic Crisis

Today, video streaming solutions provider LiveU unveiled a new "State of Live" report, documenting increased "demand for live streaming, mobile apps, and live IP video sharing solutions" during the last five weeks of pandemic mitigation measures.

Blackbird's Moment Arises as Video Industry Embraces Cloud-Based Collaborative Editing

As business professionals, educators, and others around the globe rely on web conferencing solutions like Zoom to communicate under current conditions, post houses, broadcasters, and video rights holders are either acquainting themselves with cloud video editing solutions like the popular Blackbird platform, or moving once-peripheral distributed production workflows to the center of their operations.

SMW '19: Tim Siglin and Friends Wrap Up Streaming Media West

Streaming Media Contributing Editor Tim Siglin is joined by fellow contributing editor Robert Reinhardt and Editor-in-Chief and VP Eric Schumacher-Rasmussen as he wraps up 2 days of interviews at Streaming Media West 2019.

SMW '19: Flavor Inc.'s Jose Castillo Talks Streaming Media Past and Future

Streaming Media contributing editor Tim Siglin interviews Flavor Inc. President Jose Castillo at Streaming Media West 2019.

SMW '19: Comcast's Matt Smith Talks and B2B and D2C OTT

Streaming Media contributing editor Tim Siglin interviews Comcast Technology Solutions Executive Director Matt Smith at Streaming Media West 2019.

SMW '19: Peyote Perryman Talks Bonded Streaming and Bass Fishing

Streaming Media contributing editor Tim Siglin interviews Digital P Media's Peyote Perryman at Streaming Media West 2019.

SMW '19: EZDRM Founder Olga Kornienko Talks Global DRM

Streaming Media contributing editor Tim Siglin interviews EZDRM Co-Founder & CEO Olga Kornienko at Streaming Media West 2019.

Going Live with the Teradek VidiU Go at Streaming Media West 2019

The Teradek VidiU Go makes streaming interviews from Streaming Media West 2019 easy and seamless.

SMW '19: RealEyes Talks Cross-Platform Streaming Challenges

Streaming Media contributing editor Tim Siglin interviews RealEyes Media CTO Jun Heider at Streaming Media West 2019.

SMW '19: Mux Talks Measuring Player Performance

Streaming Media contributing editor Tim Siglin interviews Mux Founder & Head of Product Steve Heffernan at Streaming Media West 2019.

SMW '19: Brightcove Talks Context-Aware Encoding, 4K, and HEVC

Streaming Media contributing editor Tim Siglin interviews Brightcove Technology Fellow Yuriy Reznik at Streaming Media West 2019.

SMW '19: id3as' Dom Robinson Talks SMAF and IP Multicast

Streaming Media contributing editor Tim Siglin interviews id3as Founder and fellow Streaming Media Advanced Forum co-host Dom Robinson at Streaming Media West 2019.

SMW '19: DVEO Talks Cloud Encoding on the Rise

Streaming Media contributing editor Tim Siglin interviews DVEO founder Laszlo Zoltan at Streaming Media West 2019.

SMW '19: IBM's Scott Grizzle Talks AI and What's New with Watson

Streaming Media contributing editor Tim Siglin interviews Scott Grizzle, WW Channels & Alliances, Watson Media & Weather, IBM at Streaming Media West 2019.

SMW '19: Awesomeness Talks Reaching Gen Z Across Streaming Platforms

Streaming Media contributing editor Tim Siglin interviews Awesomeness Co-Heads Rebecca Glashow & Shelley Zimmerman at Streaming Media West 2019.

SMW '19: Teradek Talks End-to-End Encryption and 4K HEVC

Streaming Media contributing editor Tim Siglin interviews Teradek VP of Sales Jon Landman at Streaming Media West 2019.

SMW '19: Kaltura Talks Award-Winning Video Platforms and Extended Reality

Streaming Media Contributing Editor Tim Siglin interviews 4-time 2019 Readers' Choice Award winners Liad Eshkar and Gil Shefler of Kaltura at Streaming Media West 2019.

SMW '19: BuyDRM CEO Christopher Levy Talks Lifecycle DRM

Streaming Media contributing editor Tim Siglin interviews BuyDRM CEO & Founder Christopher Levy at Streaming Media West 2019.

SMW '19: Torque's Darcy Lorincz Talks Motor Esports

Streaming Media contributing editor Tim Siglin interviews Torque Esports' Darcy Lorincz at Streaming Media West 2019.

SMW '19: Tulix Talks Low-Latency Streaming

Streaming Media contributing editor Tim Siglin interviews Tulix CEO George Bokuchava at Streaming Media West 2019.

SMW '19: FandangoNOW Talks Mentoring and TVOD

Streaming Media Contributing Editor Tim Siglin interviews FandangoNOW Director, Software Engineering Rema Morgan-Aluko at Streaming Media West 2019.

SMW '19: Wowza Talks ClearCaster Expansion

Streaming Media contributing editor Tim Siglin interviews Wowza Media Systems Director of Sales Engineering Tim Dougherty at Streaming Media West 2019.

SMW '19: Telestream Talks Wirecast Now and Future

Telestream Senior Product Manager Lynn Elliott and Streaming Media Contributing Editor Tim Siglin discuss current and upcoming developments for Telestream's Wirecast live production solution in this interview from Streaming Media West 2019.

NewTek Unveils All-NDI, 4K-Capable TriCaster TC Mini

With today's announcement of the next-generation TriCaster TC Mini, NewTek delivered a host of new features to the Mini's target demographic of EDU and school sports producers, as well as in-house corporate production staff and pro AV crews by unleashing the first 4K/UHD-capable, all-NDI model in the popular Mini line.

SME '19: Tim Siglin Recaps Highlights of Streaming Media East

Tim Siglin of Streaming Media and Help Me! Stream hits the high points of two days of interviews and industry trends from Streaming Media East 2019.

SME '19: Twitch's Tarek Amara Talks Multi-Codec Streaming

Streaming Media's Tim Siglin and Twitch's Tarek Amara discuss Twitch's developing the emerging codec landscape and Twitch's multi-codec content delivery strategy on the show floor at Streaming Media East 2019.

SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.

SME '19: Notre Dame's Eric Nisly Talks University Social Streaming

Streaming Media's Tim Siglin and Notre Dame Studios Lead Streaming Engineer Eric Nisly discuss streaming operations at the University of Notre Dame at Streaming Media East.

SME '19: Colin Sandy Says Streaming and AV Are Converging and Clashing

Streaming Media's Tim Siglin and Colin Sandy of Sandy Audio-Visual discuss the convergence of Streaming and AV.

SME '19: RealEyes' David Hassoun Talks Troubleshooting Large-Scale Live Streams

Streaming Media's Tim Siglin and RealEyes CEO David Hassoun discuss large-scale livestream monitoring and analysis on the show floor at Streaming Media East 2019.

SME '19: Datazoom’s Diane Strutner Talks Real-Time Data and Women in Streaming Media

Streaming Media's Tim Siglin and Datazoom's Diane Strutner discuss Datazoom's real-time video data infrastructure platform and the latest developments with Women in Streaming Media in this interview from the show floor at Streaming Media East 2019.

SME '19: IBM Watson's Scott Grizzle Talks Live Captioning and the Rise of IP Video

Streaming Media's Tim Siglin interviews IBM Watson Media & Weather Senior Solutions Manager Scott Grizzle at Streaming Media East 2019.

SME '19: Stratigro's Denise Alison Talks Social Media Marketing

Streaming Media's Tim Siglin and Stratigro founder Denise Alison discuss how Stratigro works with service-based entrepreneurs to improve their B2B social media marketing strategies in this interview from Streaming Media East 2019.

SME '19: BritBox' Soumya Sriraman Talks OTT Targeting and Engagement

Streaming Media's Tim Siglin interviews Soumya Sriraman and Efe Akbulut of BritBox at Streaming Media East 2019.

SME '19: Red5 Pro’s Chris Allen Talks WebRTC and Ultra-Low- Latency Streaming at Scale

Streaming Media's Tim Siglin and Red5 Pro CEO Chris Allen discuss peer-to-peer, WebRTC, and sub-500ms latency at million-streams scale on the show floor at Streaming Media East 2019.

SME '19: Liz Hart Talks Large-Scale Live Streaming

Streaming Media's Tim Siglin and Liz Hart of Liz Hart Events discuss life inside the broadcast truck at high-profile events in this interview from the show floor at Streaming Media East 2019.

Modern Times: Getting Live Video Right Demands a Special Skillset

It wasn't easy for silent film directors to make the jump to talkies, and it isn't easy these days for video producers to get the hang of live streaming.

Closed Captioning (Finally) Comes to StreamingMedia.com

It's about time we practiced what we preach. Captions make videos more accessible in a variety of ways. Here's the workflow we use to caption all the videos on our sites.

The Streaming Media Producer 25

The inaugural Streaming Media Producer 25 highlights companies that make gear that not only demonstrates promise or prowess in a single stage in the process, but fits well in a kit that makes your live production workflow work.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

SMW '18: nanocosmos' Oliver Lietz Talks Interactive Streaming and H5Live

Streaming Media's Tim Siglin interviews nanocosmos CEO Oliver Lietz at Streaming Media West 2018.

SMW '18: Brightcove's Lexie Pike Talks SSAI and Standardization

Streaming Media's Tim Siglin interviews Brightcove's Lexie Pike at Streaming Media West 2018.

SMW '18: Meet Group's Lauren Hallanan Talks Solo Streaming and Dating Apps

Streaming Media's Tim Siglin interviews Meet Group VP of Livestreaming Lauren Hallanan at Streaming Media West 2018.

SMP '18: Ellation's Michael Dale Talks Multichannel OTT

Streaming Media's Tim Siglin interviews Ellation VP Engineering Michael Dale at Streaming Media West 2018.

SMW '18: VideoLink's Kevin McCarthy Talks ReadyCam Studios

Streaming Media's Tim Siglin interviews VideoLink Director of Production Kevin McCarthy at Streaming Media West 2018.

SMW '18: Twitch's Tarek Amara Talks Multi-Codec Streaming

Streaming Media's Tim Siglin interviews Twitch's Tarek Amara at Streaming Media West 2018.

SMW '18: THEO Technologies' Pieter-Jan Speelmans Talks Modular Player APIs

Streaming Media's Tim Siglin interviews THEO Technologies CTO Pieter-Jan Speelmans at Streaming Media West 2018.

SMW '18: Mobeon's Mark Alamares Talks Mixed Reality Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2018.

SMW '18: Chris Knowlton Talks Microsoft Stream

Streaming Media's Tim Siglin interviews Microsoft Principal Lead Program Manager Chris Knowlton at Streaming Media West 2018.

SMW '18: JD Fox Talks Making Small-Market Sports Streaming Look Big League

Streaming Media's Tim Siglin interviews JD Fox, Director of Partnerships and Product Management at PrestoSports, at Sports Streaming Summit and Streaming Media West 2018.

SMW '18: IBM Watson Media and Weather's Scott Grizzle Talks Finding Solutions

Streaming Media's Tim Siglin interviews IBM Watson Media and Weather Senior Solutions Engineer Scott Grizzle at Streaming Media West 2018.

SMW '18: Cisco's Sangeeta Ramakrishnan Talks Machine Learning and eSports

Streaming Media's Tim Siglin interviews Cisco Distinguished Engineer Sangeeta Ramakrishnan at Streaming Media West 2018.

SMW '18: Beamr's Mark Donnigan Talks All-In HEVC

Streaming Media's Tim Siglin interviews Beamr VP Marketing Mark Donnigan at Streaming Media West.

SMW '18: First Tube Media's Andrew Beranbom Talks Bands, Brands, and Platforms

Streaming Media's Tim Siglin interviews First Tube Media CEO Andrew Beranbom at Streaming Media West 2018.

SMW '18: Mainstreaming's Mike Smith Talks Hypernode Technology

Streaming Media contributing editor Tim Siglin interviews Mainstreaming Global VP, Solutions Engineering Mike Smith at Streaming Media West 2018.

SMW '18: MediaKind's Mark Russell Talks Microservices

Streaming Media's Tim Siglin interviews MediaKind CTO & Head of Strategy Mark Russell at Streaming Media West 2018.

SMW '18: Teradek's Jon Landman Introduces the HEVC-Ready VidiU GO

Tim Siglin interviews Teradek VP Marketing Jon Landman at Streaming Media West 2018.

SME 2018: ABC's Raj Moorjani Talks Immersive Storytelling

Streaming Media's Tim Siglin interviews ABC News Product Manager Raj Moorjani at Streaming Media East 2018

SME 2018: Vimeo's Harris Beber Talks Monetization on Ad-Free Video Platforms

Streaming Media's Tim Siglin interviews Vimeo CMO Harris Beber at Streaming Media East 2018.

SME 2018: SeaChange's Kurt Michel Talks Content Management and Metadata Enrichment

Streaming Media's Tim Siglin interviews SeaChange's Kurt Michel at Streaming Media East 2018.

SME 2018: TIME's Mia Tramz Talks Brand Impact and Immersive Media

Streaming Media's Tim Siglin interviews TIME's Mia Tramz at Streaming Media East 2018.

SME 2018: RYOT Studio's Kathryn Friedrich Talks Storytelling and Brand Engagement

Streaming Media's Tim Siglin interviews RYOT Studio's Kathryn Friedrich at Streaming Media East 2018.

SME 2018: GigCasters' Casey Charvet Talks Large-Scale Live Event Streaming

Streaming Media's Tim Siglin interview GigCasters' Casey Charvet at Streaming Media East 2018.

SME 2018: RealEyes' Jun Heider Talks AI, MAM, and Advanced Video App Development

Streaming Media's Tim Siglin interviews RealEyes Media Chief of Technology Jun Heider at Streaming Media East 2018.

SME 2018: Red5 Pro's Chris Allen Talks Ultra-Low Latency Large-Scale Streaming

Streaming Media contributing editor Tim Siglin interviews Red5 Pro CEO & Co-Founder Chris Allen at Streaming Media East 2018.

SME 2018: Mobeon's Mark Alamares Talks Challenges of Making Immersive Video Mainstream

Streaming Media Contributing Editor Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media East 2018

SME 2018: Roku's Bernarda Duarte Talks Channel Acquisition and OTT Direct Publishing

Streaming Media's Tim Siglin interviews Roku's Bernarda Duarte at Streaming Media East 2018.

SME 2018: IBM Cloud Video's Scott Grizzle Talks Protocols, Codecs, and Latency

Streaming Media Contributing Editor Tim Siglin interviews IBM Cloud Video's Scott Grizzle at Streaming Media East 2018

SME 2018: Kelley Green Consulting's Lisa Larson-Kelley Talks App Development and Facebook Live

Streaming Media Contributing Editor Tim Siglin interviews Kelley Green Consulting's Lisa Larson-Kelley at Streaming Media East 2018.

SME 2018: Streaming Video Alliance's Jason Thibeault Talks Machine Learning and Content Delivery

Streaming Media Contributing Editor Tim Siglin interviews Streaming Video Alliance's Jason Thibeault at Streaming Media East 2018

SME 2018: Knowledge Vision's Michael Kolowich Talks Knovio Live and Multimedia Webcasting

Streaming Media Contributing Editor Tim Siglin interviews Knowledge Vision's Michael Kolowich at Streaming Media East 2018

SME 2018: RealNetworks Founder Rob Glaser Talks RMHD and Real's Longterm Strategy

Streaming Media's Jan Ozer interviews RealNetworks Founder Rob Glaser at Streaming Media East 2018.

SME 2018: Brightcove's Matt Smith Talks Machine Learning and Context-Aware Encoding

Streaming Media Contributing Editor Tim Siglin interviews Brightcove's Matt Smith at Streaming Media East 2018

SME 2018: IAB's Eric John Talks Brand Safety, Blockchain

Streaming Media Contributing Editor Tim Siglin interviews IAB's Eric John at Streaming Media East 2018

SME 2018: Technicolor-Postworks Colorist Anthony Raffaele Talks 4K and HDR

Streaming Media Contributing Editor Tim Siglin interviews Technicolor-Postworks' Anthony Raffaele following his keynote at at Streaming Media East 2018

SME 2018: Teradek Talks New Contribution and Distribution Solutions

Teradek VP Sales Jon Landman discusses live streaming problem-solving and new announcements at Streaming Media East 2018.

One Piece at a Time: Creating a More Perfect Video Workflow

Today's live event producers can do everything they need with flexible phone-based apps. Time-tested camera skills are no longer an essential part of the equation.

Video: Two Hardware Solutions for Streaming Directly to Multiple Platforms

Jan Ozer discusses simultaneous streaming to multiple platforms simultaneously using Matrox Monarch HDX and Teradek T-Rax at Live Streaming Summit West 2017.

Video: Pros and Cons of On-Premise Software-Based Streaming

Jan Ozer discusses bandwidth, latency, and other issues associated with on-prem and cloud-based streaming solutions in this clip from Live Streaming Summit West 2017.

SMW 17: Brightcove's Anil Jain Talks Securing Live-Streamed Content

Streaming Media's Tim Siglin interviews Brightcove EVP & GM, Media Anil Jain at Streaming Media West 2017.

SMW 17: Bulldog's John Petrocelli Talks Branded User Experiences

Streaming Media's Tim Siglin interviews Bulldog Digital Media CEO John Petrocelli at Live Streaming Summit 2017.

SMW 17: Gabriella Mirabelli Talks Leveraging Data Science in Online Video

Anatomy Media's Gabriella Mirabelli explains how content owners can leverage data science in online video without being data scientists in this interview with Tim Siglin at Streaming Media West 2017.

SMW 17: Mobeon's Mark Alamares Talks 360/VR Immersive Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2017.

SMW 17: VideoRx's Robert Reinhardt Talks SRT and the Future of Codecs

Streaming Media's Tim Siglin interviews VideoRx's Robert Reinhardt at Streaming Media West 2017.

SMW 17: Microsoft's Andy Beach Talks Machine Learning and Media

Streaming Media's Tim Siglin interviews Microsoft Principal SDE, Communications & Media Andy Beach at Streaming Media West 2017.

SMW 17: IBM's Scott Grizzle Talks Watson and Video Enrichment

Streaming Media's Tim Siglin interviews IBM Cloud Video Senior Solutions Engineer Scott Grizzle at Streaming Media West 2017.

SMW 17: Brightcove's David Sayed Talks Context-Aware Encoding

Streaming Media's Tim Siglin interviews Brightcove VP of Product Marketing at Streaming Media West 2017.

SMW 17: AWS Elemental's Keith Wymbs Talks Live 4K in the Cloud

Streaming Media's Tim Siglin interviews AWS Elemental CMO Keith Wymbs following Wymbs' opening keynote at Streaming Media West 2017.

SMW 17: Teradek's Jon Landman Talks Mobile Switching, VR Stitching, and HEVC Encoding

Streaming Media's Tim Siglin and Teradek's Jon Landman discuss the latest from Teradek, including HEVC cloud transcoding, wireless transmission, and VR/360 capture, stitching, and streaming.

SMW 17: Magewell's Darry Spangler Talks 4K Live Capture

Magewell's Darryl Spangler and Streaming Media's Tim Siglin discuss 4K live capture and Magewell's Streaming Media Reader's Choice-winning solutions in this interview from Streaming Media West 2017.

SMW 17: id3as's Dom Robinson Talks Muxing, Multicasting, and Architecting CDNs

Streaming Media's Tim Siglin interviews Dom Robinson, id3as founder and author, Content Delivery Networks: Fundamentals, Design, and Evolution at Streaming Media West 2017.

SMW 17: Deluxe's Rick Phelps Talks Full-Service Broadcast Content Delivery

Streaming Media's Tim Siglin interviews Deluxe Entertainment SVP, Broadcast Sales Rick Phelps at Streaming Media West 2017.

SMW 17: DVEO's Nick Joseph Talks DOZER, Lower-Latency HLS

Streaming Media's Tim Siglin interviews DVEO Sales Engineer Nick Joseph at Streaming Media West 2017.

SMW 17: BlueFrame's Chris Knowlton Talks Cost-Effective End-to-End Streaming for DII College Sports

Streaming Media's Tim Siglin interviews BlueFrame Technology Partner & Chief Strategy Officer Chris Knowlton at Streaming Media West 2017.

SMW 17: StreamOne's Ruud van der Linden Talks OVP Pre-Integration

Streaming Media's Tim Siglin interviews Ruud van der Linden, Founder and CEO of Netherlands-based online video platform StreamOne, at Streaming Media West 2017.

SMW 17: Beamr's Dror Gill Talks Integrated Video Encoding and Optimization

Streaming Media's Tim Siglin interviews Beamr CTO Dror Gill at Streaming Media West 2017.

For Facebook Live, Preparation and Social Engagement Are Critical

Skip the off-the-cuff behind the scenes videos. Connecting with an audience on Facebook Live means planning the event ahead of time and bringing viewers into the action.

Video: Microsoft Seeks Elegant Ways to Match Esports Broadcasters to Their Audience

Microsoft's Andy Beach and Streaming Media's Tim Siglin discuss the latest strategic developments around live-streamed and VOD esports in this interview from Streaming Media West 2016.

Video: DVEO Takes Aim at Server Market

DVEO CEO Laszlo Zoltan explains to Streaming Media's Tim Siglin how DVEO, with products in multiple categories, works to establish a beachhead in the server market, in this interview from Streaming Media West 2016.

Video: Facebook Live and the State of Live UGC Video

Yahoo's Omer Luzatti and Streaming Media's Tim Siglin discuss the rise of Facebook Live, who else has a shot at live UGC market share, and the challenges of scaling in this interview from Streaming Media West 2016.

Video: EuclidIQ Partners to Provide End-to-End OTT Encoding Solution

EuclidIQ's Frank Capria and Streaming Media's Tim Siglin discuss Euclid's new OptiiQ.ly and UptiiQ solutions and improving the viewer experience for online and OTT video in this interview from Streaming Media West 2016.

Video: New Brightcove Platform Embraces Post-Flash World

Brightcove's Matt Smith and Streaming Media's Tim Siglin discuss the death of Flash, the dawn of DASH, the impact of VPAID, and monetization in this interview from Streaming Media West 2016.

Video: Bitmovin Provides Adaptive Streaming Infrastructure, HTML5 Cloud Encoding for Enterprise and Integrators

Bitmovin CEO Stefan Lederer describes Bitmovin's enterprise focus, cloud encoding and player infrastructure, DRM, 24/7 worldwide support, and increasing attention to VR 360 in this wide-ranging interview with Tim Siglin at Streaming Media West 2016.

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

Video: Best Practices for Live Captioning

LinkedIn's Heather Hurford and Streaming Media's Tim Siglin take a deep dive into the current challenges of closed-captioning live-streamed video in this interview from Streaming Media West 2016.

Video: First Look--Epiphan Pearl-2

Epiphan's David Kirk gives Streaming Media Producer's Tim Siglin the skinny on Epiphan's new 4K-capable streaming appliance, the Pearl 2, at Streaming Media West 2016.

Video: Ustream Offers Full VOD Capabilities as Part of IBM Cloud Video

Ustream's Alden Fertig and Streaming Media's Tim Siglin discuss Ustream's expansion into VOD and enterprise since being acquired by IBM Cloud Video in this interview from Streaming Media West 2016.

Video: Flash is Dead; What Encoding and Engineering Challenges Await?

Viacom VP Engineering Jeff Tapper and Streaming Media's Tim Siglin survey the encoding and engineering landscape of online and mobile video in life after Flash.

Video: Wowza Announces GoCoder SDK App Challenge Winner

In early 2016, Wowza unveiled the GoCoder SDK, which accelerates live streaming mobile app development, and challenged users to create the best GoCoder app. The winners were revealed in this interview at Streaming Media West.

Stop the Skepticism: VR Video Makes a Believer Out of Anyone

Viewers don't need to strap a heavy piece of equipment to their heads to get immersed in virtual reality video. Even everyday scenes take on a new richness.

Streaming Media West '15: A Closer Look at the Epiphan Pearl and SDI2USB

Streaming Media's Tim Siglin and Epiphan's Dave Kirk discuss Epiphan's capture, encoding, and live streaming workflow solutions at Streaming Media West 2015.

Streaming Media West '15: EuclidIQ Debuts IQ264x, Tackles Complex Video Problems

Streaming Media's Jose Castillo interviews EuclidIQ founder and CEO Richard Wingard about the new IQ264X compression tool, model re-use, and the current and future state of the encoding market at Streaming Media West 2015.

Streaming Media West '15: How PAC-12 Networks Keeps Viewers Watching and Measures Engagement

Streaming Media's Tim Siglin and PAC-12 Networks' Ryan Currier discuss strategies for sustaining and measuring viewer engagement at Streaming Media West 2015.

Streaming Media West '15: Stop Equating Video Quality with Bit Rate

Streaming Media's Tim Siglin and SSIMWave chairman and chief scientist Dr. Zhou Wang discuss encoding optimization and quality-of-experience assessments for online video at Streaming Media West 2015.

Streaming Media West '15: Unifying the Playback Experience Across Multiple Platforms

Streaming Media's Tim Siglin and Microsoft's Andy Beach discuss Azure cloud management and automation, UHD vs. HDR, delivering playback experience across multiple platforms, and more

Streaming Media West '15: Stream-Stitching: Replacing Content and Replacing Ads

Streaming Media's Tim Siglin and Anvato's Matt Smith discuss stream-stitching, ad insertion, HDR, and more at Streaming Media West 2015

Streaming Media West '15: Lockheed Martin and On-Prem vs. Cloud

Streaming Media's Tim Siglin and Lockheed Martin's Eric Hards discuss on-premise vs. cloud and the RFP process.

Streaming Media West '15: What Enterprise Customers Want from Online Video Providers

Streaming Media's Tim Siglin and Oracle's David Boyll discuss key features of OVPs for enterprise clients at Streaming Media West 2015

Streaming Media West '15: Elemental, AWS, and the State of Cloud Transcoding

Streaming Media's Tim Siglin and Elemental Technologies' Aslam Khader discuss developments since Amazon Web Services' acquisition of Elemental and the software-driven cloud delivery, HEVC, HDR, and UHD.

Streaming Media West '15: Why Put All Your Bits into More Pixels When You Can Put Better Pixels Up?

Streaming Media's Tim Siglin and Akamai's Will Law discuss new technologies affecting OTT and the streaming industry

Streaming Media West '15: Talking Xbox Live with Microsoft's Corey Smith

At Streaming Media West 2015, Streaming Media Contributing Editor Tim Siglin and Opening Keynote Presenter Corey Smith of Microsoft's Xbox Live discuss what's next for Xbox Live, HDR, and the live linear platform Microsoft used to deliver Smith's keynote worldwide via Xbox.

Streaming Media West '15: Introducing the Roland V-1HD

Tim Siglin and Rob Read discuss the V-1HD, Roland's just-announced portable 4 x HDMI input switcher

Presenting Streaming Media's Gear of the Year, 2014-15

Some of our top writers studied the gear releases from the past 12 months to honor the most interesting, innovative, and altogether breakthrough video products and technologies.

From Small Things: Why Shooting Ultra HD Video Matters Today

Streaming 3D was a non-starter, but 4K/Ultra HD is a different matter. Here's why producers should future-proof their workflows in 2015.

Shooting the Game vs. Shooting the Story

While the eternal internal struggle between technical merit and artistic impression might seem like somebody else's problem to those who don't watch the world through an eyepiece or field monitor, Streaming Media is excited to highlight the producer's perspective on online video—an angle we track regularly on Streaming Media Producer—in the April 2014 issue.